Arsenal

Top Arsenal player to attend Kwita Izina 2018

A member of the Arsenal first-team is expected to participate in this year’s gorilla naming ceremony, locally known as Kwita Izina. The highly-rated conservation event is held in Kinigi on the slopes of the  Volcanoes National Park. The Arsenal star will join the long list of global...

Thursday, July 12, 2018 - 9:24am

Why have we let Kigali Car-Free Zone become Kigali Dead Zone?

I have a love-love relationship with the Kigali Car-Free zone. As I wrote almost three years ago, a car-free zone would ‘reduce pollution in the city centre, encourage public transport use and reduce the creeping incidences of adult obesity due to the free ‘gym tonic’ people would...

Monday, June 25, 2018 - 8:43am

DFID dismisses UK media reports on Rwanda-Arsenal deal

The UK’s Department for International Development (DFID) has dismissed British media reports that Rwanda used aid money for a campaign to promote the country as a tourist and investment destination. The campaign includes a 3-year sponsorship deal with Arsenal, a top flight English Premier...

Wednesday, June 13, 2018 - 8:29am

Ignorance is fueling the “Visit Rwanda” noise

Rwanda’s advertising deal with famous English football club, Arsenal FC, raked up a lot of unnecessary noise. Most opponents of the deal were either ill-informed, could not understand how a “poor” country could pull it off or it was just a matter of sour grapes. The patronising...

Tuesday, June 12, 2018 - 10:47pm

Tourism can sustain its own marketing, says Akamanzi

Much has been said in the past two weeks following the announcement of Rwanda’s three-year deal with Arsenal FC. Whereas many touted this as a masterstroke on the part of Rwanda, especially in the country’s continued quest to promote tourism, a few criticised the deal, saying that...

Monday, June 11, 2018 - 11:04am

Chutzpah: The audacity of the new Rwanda

Happy June! Happy 2018! It’s been almost two years since I’ve put my thoughts on paper and, to be honest, I’ve missed doing so. Over the last two years Rwanda has witnessed major reforms, developments, sporting victories and tragedies. We’ve seen droughts and we’ve...

Monday, June 4, 2018 - 10:50am

Rwanda is right to promote its tourism, Dutch minister tells MPs

Recent news that Rwanda Development Board had become Arsenal’s first-ever sleeve sponsorship partner was largely greeted with praises with many describing the deal as a masterstroke that would help transform the country’s tourism sector. Nonetheless, some people criticised the...

Friday, June 1, 2018 - 5:01am

Disrupting the Africa narrative

(14) ‘a man going on a long trip called together his servants and entrusted his money to them while he was gone…(19) “After a long time he called them to give an account of how they had used his money (20)…you gave me five bags of silver to invest, and I have earned five...

Thursday, May 31, 2018 - 11:42am

Editorial: Criticism of Rwanda-Arsenal partnership misplaced but not exactly unexpected

Rwanda Development Board and Arsenal Football Club last week announced a partnership deal under which the London club will promote Rwanda as a top destination and help develop the country’s football over the next three years.  The deal was a coup for Rwanda in every sense. Besides...

Monday, May 28, 2018 - 9:42am

Visit Rwanda on Arsenal sleeves is such a shot in the arm

Thanks to globalisation and technology, we no longer just consume news but what is trending. When a news story is trending, it finds you; you don’t find it. It will be covered by the big global news channels, the local ones, and of course it will be all over social media. You will get it...

Sunday, May 27, 2018 - 5:40am

The Arsenal deal is the sure deal

Rwanda Development Board (RDB) has carried out a major coup that is the talk of the internet. It has landed a sponsorship deal with one of the world’s largest and most famous football clubs; Arsenal. The mere mention of the deal was a mediatic triumph as it was widely reported on mainstream...

Thursday, May 24, 2018 - 4:58am

Rwanda-Arsenal deal: What does the country stand to benefit?

On Wednesday, Rwanda Development Board (RDB) and the London-based soccer team, Arsenal Football Club, announced an unprecedented deal that Rwanda would become the official tourism partner of the premier league club. The three-year partnership, which will see the new “Visit Rwanda” logo...

Thursday, May 24, 2018 - 4:49am

Arsenal fans welcome Rwanda-Arsenal deal

ARSENAL fans in Rwanda have welcomed the newly announced partnership between Rwanda and the topflight English Premier League football club. The three-year deal will see all Arsenal teams wear ‘Visit Rwanda’ on the left sleeves of their shirts during matchdays. The deal was announced...

Thursday, May 24, 2018 - 3:37am