‘One Dollar’ Campaign step in the right direction

The spirit of ‘socio-capitalism’ which is very much part of the unique attributes  which define Rwanda as a Nation-State has been rekindled by the latest national effort called to address a national need. Dubbed the ‘One Dollar’ campaign, the inaugural launch comes at a time when the nation is gearing up for the 15th commemoration of the Genocide against the Tutsis. Part of this unique attribute brings together both local citizens and mostly, the Rwandan Diaspora, to answer calls of support to those in need in the society. The inaugural campaign has an ambitious agenda. Pooling Rwf.1.5 Billion for the purposes of constructing shelter for the school-going Genocide survivors can only be described as a higher form of what the formal sector refers to as ‘social responsibility’.

The spirit of ‘socio-capitalism’ which is very much part of the unique attributes  which define Rwanda as a Nation-State has been rekindled by the latest national effort called to address a national need.

Dubbed the ‘One Dollar’ campaign, the inaugural launch comes at a time when the nation is gearing up for the 15th commemoration of the Genocide against the Tutsis.

Part of this unique attribute brings together both local citizens and mostly, the Rwandan Diaspora, to answer calls of support to those in need in the society. The inaugural campaign has an ambitious agenda.

Pooling Rwf.1.5 Billion for the purposes of constructing shelter for the school-going Genocide survivors can only be described as a higher form of what the formal sector refers to as ‘social responsibility’.

There is an urgent need as part of this year’s commemoration to accelerate the actualization of this effort. The corporate sector for instance should stand up to be counted as sponsors.

This sector mostly of  those with such budgetary provisions for covering social responsibility programs, should take the lead as local participant in order to bridge any gaps so that the targets can be met, or better still, be surpassed.

This is because given the nature of the needs at hand, it is indeed possible to raise this amount of cash. Coming up with this sort of support will give a huge morale boost to the survivors.

The success of this initial campaign will be measured in the same way we measure all the other unique socio-capital ventures which define our nationhood be it ‘Umuganda’ or ‘Kwita Izina’ or any other related effort.

‘One Dollar’ campaign is actually an addition to this sort of uniqueness which makes us different from the rest of our neighbours in the region. It should actually be firmly entrenched in the national calendar of events.

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