Empowering generation Z through technology

The future of Africa belongs to Generation Z. As the world’s youngest region, approximately 20 per cent of Africa’s population is currently aged between 15 and 24. But the hope and promise of this generation also presents potential disaster if there aren’t enough new jobs to sustain them.
Tech firms and device dealers need to start preparing for the arrival of Generation Z as consumers. / Courtesy.
Tech firms and device dealers need to start preparing for the arrival of Generation Z as consumers. / Courtesy.

The future of Africa belongs to Generation Z. As the world’s youngest region, approximately 20 per cent of Africa’s population is currently aged between 15 and 24. But the hope and promise of this generation also presents potential disaster if there aren’t enough new jobs to sustain them.

1521496281Liquid-Telecom-CTIO
Ben Roberts

No industry or business today has been left untouched by digital disruption. The way society interacts online has fundamentally changed – and a lot of jobs that exist today could be gone in the not-so-distant future. The way we work at Liquid Telecom is changing.

Traditionally, the focus of our company has been on infrastructure and we have huge engineering teams across Africa deploying fibre and configuring our networks. Liquid Telecom has so far built the region’s largest independent fibre network stretching over 50,000km and connecting nine countries.

Presently, the focus has turned towards digital services, and how we can support customers further along with their digital journey by providing leading cloud-based services, such as Microsoft Office 365 and Microsoft Azure. This means that, we are not only transforming the types of services and products we offer, but we are reimagining the way we work and engage with customers.

As the digital revolution continues, skilled personnel will be fundamental to the future of Africa and sector players like us. And I am a big believer of empowering youth with technology to teach themselves those skills. I was 14 when I earned enough money delivering newspapers to buy my first computer, a ZX Spectrum. I taught myself basic programming by reading books and magazine articles, as well as copying code. Primarily our objective of writing code at age 14 was to create games and music or hack into commercially-purchased games so as to grant ourselves “unlimited lives or special powers” in the game.

We had an IT lab at school, but teachers and parents had no particular involvement in my IT education – it was, and still is, my passion. ICT initiatives, such as the Kenyan government’s Digital Learning Programme (DLP) which has already seen 70,000 tablets distributed to public primary schools throughout the country, will be critical in providing kids with access to online resources. This also means they are no longer reliant on the standard of local teaching. Africa needs to consider that it may be the role of the children to teach ICT skills to their elders, rather than the other way around.

The rising popularity of video gaming across the region could also prove to be a catalyst for inspiring a new generation of techies.

Children love to play games, and with the gaming industry changing beyond recognition over the last 10 years, they now have access to an abundance of online games on their mobiles, tablets, desktops and game consoles.

For instance, there was of passion and enthusiasm for gaming first-hand during last year’s Nairobi Comic Convention (Naiccon), where we provided high-speed Internet for the region’s first ever international multiplayer gaming tournament.

With virtual reality on the horizon, kids are only going to be more absorbed by the limitless fun of gaming.

Gaming can also enable children to learn while they play, and with the right balance, they won’t even realise they’re learning while they are playing.

Kukua, who were the winners of our Liquid Launchpad competition last year, are doing some great work in that regard by building mobile games that help children in Kenya learn basic writing and reading skills.

Therefore, we need to start preparing for the arrival of Generation Z in the workplace. For a start, CIOs need to make sure their networks are in order – Gen Zs see access to social media platforms and video content as a basic human right, and companies could have to find new ways to balance their WiFi to accommodate IT systems and personal use. We also need to start preparing for the arrival of Generation Z as consumers. And that could prove trickier.

We have already seen that brand loyalty does not exist in the same way with this new generation.

They are much more influenced by fashion and trends. Facebook, for example, was out - with one study indicating that it is losing its share of the 12 to 17 year olds market for the first time – and Snapchat was in. And then one tweet later from a Kardashian, Snapchat was out, too, with the company’s value dropping a reported $1.3 billion after a negative comment from Kylie Jenner. One thing is for sure, the arrival of Generation Z is going to keep things interesting.

The writer is the Liquid Telecom’s group CTIO

Views expressed are of the writer and do not represent those of Business Times

 

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