Twitter moots paid membership option for firms

california – Twitter is considering adding a paid membership option for businesses and power users.

california – Twitter is considering adding a paid membership option for businesses and power users.

The micro-blogging service, which has struggled to grow its user base in recent years, is carrying out surveys to “assess interest” in the idea.

Paying members would get access to an enhanced version of Tweetdeck, Twitter’s souped-up interface that offers more functionality than Twitter.com.

The company has not made any indication it is considering charging regular users of the service.

But a premium membership scheme could offer Twitter a new revenue stream at a time when users are increasingly turning to other networks such as Snapchat. Twitter’s active user base has plateaued - and advertising revenues, currently the firms only meaningful income stream, are in decline. Twitter’s struggles come despite the online advertising market growing considerably in the past year.

Twitter has surveyed a small selection of its users about the idea. In a statement, the company said: “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”

Agencies.

 

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