Rwf30m house, pickup truck up for grabs in Primus ‘Babongere’ promo

Customers of beer brewer, Bralirwa, stand a chance of winning a Rwf30 million house and a new Mitsubishi double cabin pickup truck worth Rwf36 million in the ‘Babongere’ promotion.
Sam Mpendo, Bralirwa Senior Brand Manager (C)addressing media on Monday about the promotion while Benjamin Havugimana, Channel manager 1st L looks on.(Elias Hakizimana)
Sam Mpendo, Bralirwa Senior Brand Manager (C)addressing media on Monday about the promotion while Benjamin Havugimana, Channel manager 1st L looks on.(Elias Hakizimana)

Customers of beer brewer, Bralirwa, stand a chance of winning a Rwf30 million house and a new Mitsubishi double cabin pickup truck worth Rwf36 million in the ‘Babongere’ promotion.

Launched on Monday, the promo will also see clients win thousands of other prizes like Primus beer, mattresses, T-shirts, bikes, and caps, during the two-month promo that ends on March 31.

How to participate

To participate and stand a chance to win, customers need to buy a 50cl or 72cl bottle of Primus beer and check under the crown for prizes, said Julius Kayoboke, the Bralirwa marketing director. He said those who will win beer can claim it instantly at any point of sale, while other prizes are redeemable at the nearest distributors. The house and pickup truck will be given away at nationwide events. Jean Pierre Uwizeye, the Bralirwa external communication chief, said the promotion is in line with ensuring the quality of Primus beer as well as helping recruit new customers.

 

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