He has managed the winners of the recently concluded PGGSS contest, Urban Boys, successful artists like Tom Close, Dream Boys, Social Mula and now Indoro’s Charly & Nina, and Burundi’s France-based Big Farious.
Alex Muyoboke’s musical journey is that of success, However there has always been reports that his relationship with many singers he manages does not last. Sunday Magazine’s Sharon Kantengwa had a chat with the 34 year old on a wide range of issues.
You have managed a number of successful artists, what’s your secret?
When you love your work, success comes with it. I do my best because of that and I promote my artists, through radios, and organise shows for them. We focus on business with artists and we understand what we want.
What do you think determines hit songs?
The production determines whether a song will hit, which ofcourse makes a good artist. Hit songs like Indoro and Agatako are as a result of quality production.
The media also plays a big role. We used to have one radio station, Radio Rwanda but with emerging radios and more musicians coming up, it motivates hard work. We are however, where we are not supposed to be and I wish Rwandan music could be at Nigeria’s level. People should know that we have talent here.
Why the feud with your former artists?
All I can say is that musicians are not my children, neither are they prisoners, we are just doing business.
Although my work is to entertain, everybody has the liberty to do things their own way and if we do not agree on certain matters, we just move on. I can also say that I am proud of the Urban Boys for keeping up the hard work that saw them win PGGSS contest. I contributed a lot to their music and their hit songs like ‘Take it off’.
What don’t people know about Alex Muyoboke?
I love both music and politics so much that I am hoping to join politics someday. I have loved music since I was a young boy and while at university, I used to organise music shows on my own. However, I studied political science and social works not managing artists, therefore, I intend to switch career after ending my contract with Charly and Nina.
Any memorable events?
I have had a series of successful music shows in and out of Kigali. Having our name spread outside Rwanda is a blessing. We have had shows in Uganda, Burundi and Congo and it is through hard work that Charly and Nina were nominated for most of the categories in Salax awards and have had over one million views on you tube, a good achievement.