Brasserie des Mille Collines Ltd (BMC) says it has captured 15 percent of the market share barely five months after being on the market and plans to roll out five more products including carbonated soft drinks by the end of the year.
The Kigali based brewer of SKOL beer has broken the 50 year long-standing monopoly of Bralirwa.
“We are also considering exporting a range of beverage products in certain countries of COMESA, of which Rwanda is an active member,” Thomas Weingarten, BMC’s General Manager said.
He told a press conference last week that the good road and logistics infrastructure in Rwanda is inspiring the company to expand and develop its activities within all the regions of the country.
BMC’s Chairman, Patrice Dierick, said that the company has produced better volumes than its earlier projections.
“So far the plant has the capacity to produce 100,000 hectolitres per day and we are impressed by how the public has responded to our products,” he said.
Largely owned by UNIBRA from Belgium, BMC currently supplies Skol to Kigali, Gitarama, Butera and Musanze with plans to cover the whole country by the end of the year.
In April 2010 the beer was awarded a Gold medal in the international beer contest organised by Monde Selection, Weingarten said.
“We are very honoured being the country’s second brewery. The Rwandan market is growing and we are proud to be part of this growing economy,” he added.
Management says that SKOL is present in 12 African countries and that it is the 3rd largest volume brand in the world with more than 35 million hectolitres, including a strong number one brand in Brazil.