Bourbon Coffee, Rwanda’s chain Coffee Store has launched franchise plans, saying it is set to grant, to five independent operators, the right to distribute its products, techniques, and trademarks.
Emmanuel Murekezi, Bourbon Coffee’s Operations Manager said the coffee retail conglomerate is weighing up options of franchising Bourbon’s trademark to other private companies in DR Congo, Tanzania, Sweden and Canada.
He also added that franchising is going to be a very profitable venture which will increase the company’s market base.
Bourbon Coffee has seen significant expansion in the last four year with three corporate shops in Rwanda and one unit in the US, Washington D.C.
Murekezi said the company is planning to open two coffee shops in Boston and New York by the end of 2010.
He also revealed that the company is planning to open up more shops in Kigali city.
“The task is to fulfil the minimum requirements we are being asked by the authorities from the two states and when we have them, it will take us only three Months to design the places and then we can start working,” Mulekezi explained.
The Coffee store started it operations in 2006 with first store at Union Trade Centre (UTC).
After two years another one was opened up at MTN centre and Kanombe International Airport.