During a regional Heineken conference last week held in Egypt with all Commercial Directors of Heineken’s operating companies in Africa and the Middle East, Bralirwa was awarded with the “Highlight of the year” award for its “Camion Caméléon.”
The award was handed to Bralirwa Commercial Director, Alexander Koch.
Koch said that traditionally during the annual conference every company has to present its biggest success story of the past year to inspire other companies who to be innovative.
Bralirwa presented its “Camion Caméléon,” the road show truck that Bralirwa successfully used during the nationwide Primus Guma Guma marking its 50th anniversary.
The truck is expected to conduct over 90 road shows in 2009. The truck will be doing a number of road shows in the near future.
“I am very proud to have won this trophy. It is a great recognition, especially to the team who execute all these road shows with endless energy. They are the true hero’s of this “Camion Caméléon,” said Alexander Koch.