Provincial leaders have urged commercial banks to carry out more customer relations campaigns in order to promote financial literacy and inclusion.
Speaking during a visit by Bank of Kigali CEO, James Gatera to the Northern Province, Aime Bosenibamwe, the governor ofNorthern Province, said customer service was key in all aspects of service delivery.
“By meeting customers and visiting their projects, as a service provider you are able to measure the level of their satisfaction and hence improve on service delivery,” he said.
Bosenibamwe lauded banks’ strategies that made banking easy. He cited agency banking as an example, noting that indeed Rwandans will no longer make long journeys to a bank.
Gatera was on a two-day visit to the Northern and Western provinces, where he visited different Bankof Kigali customers and projects.
“We have developed products that are customised to the day-to-day needs of the business. For instance, the agency banking products and services, which allow one to access banking services anywhere anytime. A customer does not have to make long trips to the bank. We have agents in different locations, which we believe will contribute to serving you even better,” said Gatera.