Your personal problems and interests could ruin your business no matter what you are trying to do to keep it afloat. It is sometimes hard to realise that such issues could lead to business collapse.
More often, people tend to handle their businesses the same way they handle their own life, families or how they relate with friends by striking personal conversations at a workplace.
This means that one’s time for business is wasted and attention for clients diverted. Imagine someone discussing family issues with a close friend yet the client is in need of a product or service? It becomes hard for the business person to drive the attention to the client.
Again, getting to know your clients is as good as building a big business but getting closer to them and going personal in issues related to business with them is as good as destroying it.
Gradually, such clients, through personal biases, become more superior and preferential to others. Their time in business becomes more of ‘other issues’ with frequent visitations from those preferential while overlooking other clients. Over time, these so-called superior clientele will attempt to divert attention from the other clients.
Have you ever realised those calls you make while serving your clients and which, in most instances, you call “urgent and important” can cost your business?
And whether it is your business or otherwise or whether it is service to clients or not, making or calling lengthy phone calls will always exhibit your irresponsibility, your apologies notwithstanding.
Hence, what should you do to avoid such occurrences? Try as much as possible not to mix friendship in business. Never link friendship to business. Find an alternative time to discuss petty issues with your friends. Avoid bringing in your anger and stress into your business as it is likely to be projected to the clientele. If you are naturally unwelcoming, try as much as possible to put on a smile whenever serving clients. Remember that your woes are none of their concern. What they demand is the best service.
If it is hard for you to switch off your phone, try to restrict some numbers during working hours or separate your personal numbers from business ones. It is quite embarrassing to continually be on phone with a friend as your client impatiently waits for a service. Thus, remember to always put a call on hold to embark on what matters most at that particular instance; your client.
Remember that petty issues will make petty business and a great business can be ruined in days by the careless mistakes we make.
As a final point, let your profits be your friend and a driver to success in your business. In other words, separate business from friendship.