There is nothing good as walking into an office and the first thing you see is how branded their office is. Sometime you walk into an office, and it says nothing about who they are, or what they do. This is a poor taste- offices need to be branded because corporate branding is the first selling point of any company.
There are companies in every imaginable industry that have spent many years and a lot of money along the way to create a specific image and brand recognition with customers. In these cases, their businesses obviously stand to benefit from this established identity and should work to make it even a stronger brand.
When it comes to companies, brand is what sells yor compnay from onset, forget about what you can deliver, that part comes later when the client has seen what you can do for your compnay first, before you promise to deliver heaven.
The branding is usually more effective if the company’s office has a similar feel to what they represent.
When it comes to office interiors, more especially for corporate, colour is a major consideration.
Whether a small company or major corporate, colour scheme is one of the most significant factors in the overall look and image of a company.
There are some compnaies that you are sure to get value for your money even by just visiting their offices.
I always admire going to KCB banks. Their branding is beautiful and shouts as to who they are. The minute you enter a KCB bank you are not dissapointed by the way their interior décor has been blended using their corpoarte colours, which are blue and green.
The new Nation Media now in Rwanda has done wonders in terms of interior décor of their offices. The minute you enter the office, then deep down you are assured that you are dealing with people who know what they want and what they are doing. They have mixed the bold colours of red, blue and white so cleverly.
For decades, the Coca-Cola brand has been built with a very familiar red and white colour scheme. Everything from product packaging to displays in retail stores to advertisements has predominantly used the same colour scheme, and as a result the Coke brand is one of the strongest in the world. In every Coca-Cola office you visit worldwide, their interior décor is always built upon these two colours of white and red.
Office décor speaks a lot about the company, investing in a beautiful office, will create a conducive environment for the employees. This will push the employees to perfom even better; some old fashioned people still think that the walls of an office should be painted in white only and the furniture should be in dark colours, those days are long gone, invest in the best interior décor of your office and keep your clients coming back for more.