Now you are already through with the headache of starting a business, getting the location, renting the premises and buying stock and you may have started getting clients.
So what else do you need? You need that booster to give enough energy to your business. Let’s look at these boosters;
The first booster you should think about is how best you can package, brand your product or service, as you may be aware that new businesses tend to attract clients, your branding that would fit into their expectations, tastes and preferences will help you keep them around.
As you think of branding and packaging think of your product or service name- those catchy phrases that will keep ringing in their minds. For example think of calling your petroleum Jelly product- natural princess- the jelly that makes you natural to capture those ladies who feel they are natural and those who wish they can get back their skins, then what about when you call your buns- the ever lasting love, cheap, simple but lovely.
You may also look at packaging-your product needs that lovely face that will attract your clients to it, get good designs of pictures, words and right size of your package- people may want a simple sizeable package than a bigger one.
Moreover, crafting your own selling skills will help you boost sales, get if possible directly with your customers, talk to them about what they feel and what they want always be vigilant to answer their queries even before they pop them out. If for example your bread was not baked well, show them that you are aware of what has happened. Look at how best you can market your service; this will deal with advertising-letting your clients know much about your product, do it simple and cost effective.
In a business where you would need to supply, get contacts for the businesses that would buy your products and services. Make it professional by supplying through supply contacts that would legally bind your customer to pay for the goods you have supplied them. Think of carrying out promotions for your business as your customers would need that courtesy price cut or free goods. Do it in a way that it does not increase your costs but help you market your product or service more. If you have the staff you are employing, motivate them and encourage them to upscale sales through asking customers to test more products. Remember, that it is easier to start a business but hard to sustain it, if you don’t always think of how you boost it more often.