A culture of coffee consumption will spur growth, says expert

Jose Kawashima is a Japanese coffee expert currently working with the National Agricultural Export Board (NAEB). Kawashima, also the representative director and president of All for Coffee Limited, a Japan-based global coffee company, says it is important for Rwanda to promote a coffee drinking culture and ensure quality along the value chain to make the country’s coffee more competitive.
Kawashima shows Nyamaseke farmers how to prune coffee trees. The expert is working to improve yields and quality. Timothy Kisambira.
Kawashima shows Nyamaseke farmers how to prune coffee trees. The expert is working to improve yields and quality. Timothy Kisambira.
Times Reporter