Even 'dull' things like development need smart branding

In the last two weeks, Kigali was host to three important events that seek to shape Africa's future and its place in the world. The first was a retreat of the Peace and Security Commission (PSC) of the African Union. Looking at the seemingly intractable conflicts in parts of Africa, especially in Eastern Africa, one would be excused to think that such a commission does not exist, and if it does, only on paper.
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Joseph Rwagatare