What it takes to showcase Rwandan clothing abroad

“As a company I did it because I want to go to the next level which is international but you can’t say you’re open to the international market without really knowing who is willing to buy those clothes and how they behave and how they really are in their everyday lives.”
L: Umutoniwase, backstage at the Africa Fashion Show in Geneva. R: Umutoniwase with guests at the Africa Fashion Show. (Courtesy)
L: Umutoniwase, backstage at the Africa Fashion Show in Geneva. R: Umutoniwase with guests at the Africa Fashion Show. (Courtesy)
Moses Opobo