Branding: The secret to growing 'Made-in-Rwanda'

“...mu cyongereza, inzovu yitwa Nakumatt…,” remarked Jacques as we talked about elephants on entering Akagera National Park a few weeks back. Jacques’ innocence reveals the potence and power of branding. That Jacques sees ‘Nakumatt’ in every image of an elephant means that the brand has reached the pinnacle of unprompted recognition and association.
Many people can easily associate Nakumatt with an elephant; that's the strength of a brand and branding. (Timothy Kisambira)
Many people can easily associate Nakumatt with an elephant; that's the strength of a brand and branding. (Timothy Kisambira)
Matsiko Kahunga