Across industries and across the globe, employees have adopted smart phones and tablet computers to create a customized and flexible work environment. These tools wrap powerful applications and rich content in a compelling package that enhances connectivity, productivity and communications.
The story is told of a Rwandan lady who arrives for the first time in Nairobi, Kenya. Upon seeing everybody walking very fast, she rushes into the first shop to buy an umbrella. When asked why she needs one, she responds that in Rwanda, the only reason why people rush is when it is raining.
It is a great time to be in marketing in Africa. And not just because the rest of the world has finally woken up to the commercial possibilities of our Continent.
Tigo’s free calls and MTN’s late night free calls promotions are set to be put to test by Airtel’s new promotion dubbed “Yagaruze”—100 per cent bonus. Airtel launched the promotion yesterday, bringing in yet another dawn of tight competition in the telecom sector.
MTN Group has recorded an increase of 3.7 per cent in mobile subscribription in the first three months beginning this year, owing to continued high levels of competition in key markets, the telecom company said in a statement sent to Business Times.